Writing Content

Title: Dubai Architecture
Sub Title: Steel flowers of the desert

Buildings:
Emirates Towers
Burj Al Dubai
21st Century Tower
Chelsea Tower
The Tower
Al Seef Tower
Grosvenor house
Burj Dubai

Preface:
This book was designed to contain two separate books within one, however to be read as one. As the reader is exposed to the surrounding desert and the city of Dubai hidden within it. The architectural images displayed are of the eight tallest and most impressive buildings as you enter the city from the main highway entrance. The idea is to give the viewer the sense of entering the city and being exposed to its beauty, but always be reminded as they turn the page of the harshness that surrounds them.

Colophon:
The concept of the book evolved from the idea of a grand city such as Dubai within the confinement of the desert that surrounds it. That such magnificent buildings could grow from the harshness of the Desert. The book is a pun in on itself from the moment it is seen. No one would suspect looking at it that it be about architecture; it’s a book within a book, where the juxtapositions are played upon all the time. The Typeface is Helvetica Neue and set at 13pt, the reason because of how within something so small is something so ostentatious. That of the endless desert and the unthinkable buildings. Sandpaper is used for the cover to give the effect of the desert harshness and the book is bounded with thread to make it appear aged and rare.

Credits:
Desert imagery by Steven Meyers¬
Burj Al Dubai & Burj Dubai by DA Addict
Emirate Towers & The Tower by Andrew Francesco Trobec
Grosvenor House by Nara Bint
Chelsea Tower, Al Seef Tower & 21st Century Tower by Ali Atlasi

Content:
Emirates Towers 11
Grosvenor house 15
The Tower 19
Al Seef Tower 23
Burj Dubai 27
Chelsea Tower 31
21st Century Tower 35
Burj Al Dubai 39